NICO AMARCA is a Swiss-American creative director, brand storyteller and content leader. Based in Los Angeles and working between New York, Europe and Asia, he leads brand and editorial strategy and develops 360 campaigns from ideation to final delivery: narrative, visual language, casting, production and post. His work draws from music, art, indie cinema and subculture.

Nico studied Film & TV at NYU's Tisch School of the Arts and started in development at Darren Aronofsky's Protozoa Pictures. He moved into fashion media at BULLETT, then to Berlin as Senior Fashion Editor at Highsnobiety, where he helped shape the media company's visual identity. Roles followed at HYPEBEAST, Hearst (Esquire, ELLE, Men's Health) and GOAT, where he led content and creative partnerships with Versace, Balenciaga, Jeffrey Deitch Gallery, Paris Fashion Week, Mugler, LOEWE and Art Basel.

Today he consults independently for brands, agencies, media companies and high-profile talent. His background in styling shapes how he approaches image and character, on set and on the page. His client roster spans Nike, Jordan, Something Special Studios, Adidas, Moncler, Champion, TAG Heuer, Ralph Lauren, Dior, Saint Laurent, Gucci, Condé Nast, GQ, 032c, i-D, Numéro, Interscope, Bravado and more.